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Narrative Assets

Telling the Story: Cool Stories About Objects And Brands That Define Us

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Writing Samples and Portfolio

Here are copies of my articles that were published in Rotman Magazine, Marketing Magazine, IABC Communicator and Hospital News.

I have additional samples of my writing (including those obtained through work in the financial industry) but am unable to publish them due to confidentiality agreements.  These samples are available upon request.

Download CommunicatorDec2011_final

Download Rotmanwinter2011

Download rotmanmagDec07.pdf (see pages 113-114)

Download marketing_magazine_2002.pdf

Download marketing_magazine_2000.pdf

Download IABC_usability_article.pdf

Download hospital_news_pdf.pdf

Download karen_hegmann_portfolio.pdf   

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Categories

  • Advertising
  • Animation
  • Art
  • Artifacts
  • Behavioral Science
  • Books
  • Brand Experience
  • Brand Icons
  • Brand Marketing
  • Brand Storytelling
  • Branding
  • Business Leadership
  • Business Management
  • Business Storytelling
  • Business Strategy
  • Communication
  • Consumer Goods
  • Corporate Storytelling
  • Creative Inspiration
  • Creativity
  • Current Affairs
  • Customer Experience
  • Design
  • Design Thought
  • Digital Media
  • Entertainment Marketing
  • Entrepreneurial Success
  • Experience Design
  • Experience Marketing
  • Film
  • Food and Drink
  • History
  • Information Science
  • Information Science and Technology
  • Innovative Thinking
  • Inspirational Thinking
  • Interactive Storytelling
  • Leadership
  • Marketing
  • Media and Technology
  • Movie Marketing
  • Movies
  • Narrative
  • Online Marketing
  • Organizational Storytelling
  • Personal Storytelling
  • Photography
  • Psychology
  • Public Relations
  • Public Speaking
  • Selling
  • Social Media Marketing
  • Storybranding
  • Storytelling
  • Storytelling and Design
  • Technology
  • Television
  • Travel
  • Usability

Recommended Links

  • Advertising Age
  • Adweek
  • Brandweek - Corporate Branding - Internet Brand Marketing
  • Design Management Institute
  • Fast Company | Management, Leadership and Career Advice for Business Executives
  • Forbes Magazine
  • FORTUNE Magazine
  • Harvard Business Review
  • Hollywood Reporter
  • Interactive Cinema Homepage (MIT)

Recommended Reading

  • B. Joseph Pine: The Experience Economy: Work Is Theater & Every Business a Stage

    B. Joseph Pine: The Experience Economy: Work Is Theater & Every Business a Stage

  • Bernd H. Schmitt: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

    Bernd H. Schmitt: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

  • Brenda Laurel: The Art of Human-Computer Interface Design

    Brenda Laurel: The Art of Human-Computer Interface Design

  • Christopher Vogler: The Writer's Journey: Mythic Structure for Storytellers and Screenwriters

    Christopher Vogler: The Writer's Journey: Mythic Structure for Storytellers and Screenwriters

  • David N. Martin: Romancing the Brand: The Power of Advertising and How to Use It
  • Donald A. Norman: Emotional Design: Why We Love (or Hate) Everyday Things

    Donald A. Norman: Emotional Design: Why We Love (or Hate) Everyday Things

  • Jakob Nielsen: Designing Web Usability : The Practice of Simplicity

    Jakob Nielsen: Designing Web Usability : The Practice of Simplicity

  • John Brockman: Digerati: Encounters With the Cyber Elite

    John Brockman: Digerati: Encounters With the Cyber Elite

  • Marc Gobe: Emotional Branding: The New Paradigm for Connecting Brands to People

    Marc Gobe: Emotional Branding: The New Paradigm for Connecting Brands to People

  • Margaret Mark: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

    Margaret Mark: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

  • Nathan Shedroff: Experience Design 1

    Nathan Shedroff: Experience Design 1

  • Robert McKee: Story: Substance, Structure, Style and The Principles of Screenwriting

    Robert McKee: Story: Substance, Structure, Style and The Principles of Screenwriting

  • Rolf Jensen: The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

    Rolf Jensen: The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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