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Narrative Assets

Telling the Story: Cool Stories About Objects And Brands That Define Us

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Writing Samples and Portfolio

Here are copies of my articles that were published in Rotman Magazine, Marketing Magazine, IABC Communicator and Hospital News.

I have additional samples of my writing (including those obtained through work in the financial industry) but am unable to publish them due to confidentiality agreements.  These samples are available upon request.

Download CommunicatorDec2011_final

Download Rotmanwinter2011

Download rotmanmagDec07.pdf (see pages 113-114)

Download marketing_magazine_2002.pdf

Download marketing_magazine_2000.pdf

Download IABC_usability_article.pdf

Download hospital_news_pdf.pdf

Download karen_hegmann_portfolio.pdf   

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Categories

  • Advertising
  • Animation
  • Art
  • Artifacts
  • Behavioral Science
  • Books
  • Brand Experience
  • Brand Icons
  • Brand Marketing
  • Brand Storytelling
  • Branding
  • Business Leadership
  • Business Management
  • Business Storytelling
  • Business Strategy
  • Communication
  • Consumer Goods
  • Corporate Storytelling
  • Creative Inspiration
  • Creativity
  • Current Affairs
  • Customer Experience
  • Design
  • Design Thought
  • Digital Media
  • Entertainment Marketing
  • Entrepreneurial Success
  • Experience Design
  • Experience Marketing
  • Film
  • Food and Drink
  • History
  • Information Science
  • Information Science and Technology
  • Innovative Thinking
  • Inspirational Thinking
  • Interactive Storytelling
  • Leadership
  • Marketing
  • Media and Technology
  • Movie Marketing
  • Movies
  • Narrative
  • Online Marketing
  • Organizational Storytelling
  • Personal Storytelling
  • Photography
  • Psychology
  • Public Relations
  • Public Speaking
  • Selling
  • Social Media Marketing
  • Storybranding
  • Storytelling
  • Storytelling and Design
  • Technology
  • Television
  • Travel
  • Usability

Recommended Links

  • Advertising Age
  • Adweek
  • Brandweek - Corporate Branding - Internet Brand Marketing
  • Design Management Institute
  • Fast Company | Management, Leadership and Career Advice for Business Executives
  • Forbes Magazine
  • FORTUNE Magazine
  • Harvard Business Review
  • Hollywood Reporter
  • Interactive Cinema Homepage (MIT)

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