Publication Interviews

In December 2007, I was interviewed by Neil Davey. Neil is the editor of MyCustomer.com, Europe's leading online CRM publication. The topics involved corporate storytelling and business narrative, and how storytelling can be used by organizations to help improve customer experience.

There were two articles written which incorporated my thoughts and quotes.

1) Storytelling: the secret to empowering your employees

2) What's the story: why customers need narratives