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B. Joseph Pine: The Experience Economy: Work Is Theater & Every Business a Stage
Bernd H. Schmitt: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Christopher Vogler: The Writer's Journey: Mythic Structure for Storytellers and Screenwriters
Donald A. Norman: Emotional Design: Why We Love (or Hate) Everyday Things
Jakob Nielsen: Designing Web Usability : The Practice of Simplicity
Marc Gobe: Emotional Branding: The New Paradigm for Connecting Brands to People
Robert McKee: Story: Substance, Structure, Style and The Principles of Screenwriting