I enjoy watching American Idol to see both the best - and worst of American talent. The show is a smoothly crafted PR machine - and marketers dream. To merely be on the show guarantees viewership of an audience greater than that participating in most American elections!
The story is simple. Show talent - and sell talent - by inviting the audience to become part of the process. But once in a while the show's producers throw us for a loop - as they did in the case of allowing 63 year old civil rights veteran "General" Larry Platt perform his internet sensation hit..."Pants on the Ground."
When I first saw the clip I cringed at the insanity of allowing this guy to perform on the show. That is, until I read his story. Apparently Platt is a civil rights veteran and has photos of himself alongside such greats as Martin Luther King Jr. He has awards from city and state officials for his social justice work. The song's title is meant to be a jab at young people today who insist on wearing baggy pants. The implication being that they've either forgotten about the past - or know about it and don't take the time to respect the work that was done to protect civil rights.
Platt's song quickly became an internet sensation garnering yet more publicity for both himself - as well as for the show. In a world where instant fame is just a click away, Platt's story is living proof that you can still act like a nutbar...yet still win us over if you have a good story to back it up.
What did you think of Platt's appearance on the show? What about the judge's reaction to the performance? Why is it that the song is such an internet sensation?