Times are tough, but they call for deeper and more creative measures to get the word out. Here are 3 ways to get free PR in a recession:
1) Find your angle and contact the editors of publications who could benefit from your expertise. If possible, create the angle around a timely issue. For example, does your product or service help the environment? If so, how? How could readers benefit by reading your story?
2) Volunteer to be a guest speaker at a trade show or conference. It's the perfect opportunity to showcase your skills to potential buyers
3) Establish yourself as an expert by joining the Board of Directors of an association. People will learn to recognize you as an expert in your field, and will start to come to you for advice when the time is right
So...selling your story doesn't have to cost an arm and a leg. Be innovative and smart - and don't give up. There are people out there who need to hear your story!