Jerry Seinfeld bares his computer in a new ad for HP. Strategically placed on the HP homepage, the ad invites viewers to have a glance into what's on his laptop. Seinfeld is asking viewers to vote on a selection of funny videos using the downloadable toolbar StumbleUpon. Viewers can have their say into whether or not a video is funny, not funny - or whether they should just move on to the next clip.
The ad is highly intriguing and effective for several reasons:
1) It offers details into Seinfeld's notebook of choice - the HP Pavilion dv6500 along with a call to action (a link to purchase the product)
2) It gives viewers the impression that they are participating in his career decisions
3) It offers a link to Seinfeld's hilarious HP TV commercial
4) It offers a direct tie-in and link to his new film - Bee Movie with a free downloadable Bee Movie gadget
5) It's pretty funny - you can't help but smile when you see these clips
Using interactive techniques such as these designed to encourage audience participation is a highly effective form of advertising, and highlights the entertainment potential of advertising in the online space. The fact that the ad ties into so many different mediums only increases its effectiveness and likeability. The use of humour makes the ad human, and personalizes the experience. We start to think that we may actually have input into the decisions that Seinfeld makes on the comedy stage.
So..fellow Seinfeld fans...what do you say - a little HP for you? Do you think that this ad will encourage potential buyers to purchase HP?
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