Karen Hegmann

A marketing communications professional with a flair for strategic and creative thought.

Karen Hegmann is a marketing and communications veteran with over 20 years experience in brand strategy/promotions, new business development, public relations and business writing.

As an Account Manager in the advertising industry, Karen managed projects ranging from corporate branding campaigns to web strategy and development for clients such as Canada Post Corporation and Mead-Johnson Canada. Previous sales and marketing roles include positions with NCR Canada and Royal Bank.

An exceptional writer and speaker with the ability to create and sell a story, she has been published in numerous national trade publications including Marketing Magazine, IABC Communicator and Hospital News. Her publicity work on two major national visual arts awards shows resulted in media coverage in local and national press.

As principal of K-Vision Communications, Karen provided strategic communications advice and web content to clients such as Alliance Atlantis Communications, Habitat for Humanity Toronto and Toastmasters International.

A resourceful and innovative thinker, Karen is always looking for new ways to help her clients develop and implement more effective marketing messages. She believes that the advertising industry and business in general could better connect with their target audiences by adopting storytelling and narrative techniques currently being used to move audiences in the film and entertainment industries.

These techniques, along with findings from the scientific world, offer clues as to how emotion and good design can be incorporated into website technology, brands and consumer products. The result is a more positive customer experience with resulting impact on the bottom-line.

A graduate of Hollywood legend Robert McKee's acclaimed Storytelling Seminar, Karen's current ambition is to be a catalyst for change in the business world through writing, speaking and consulting.

Karen welcomes new business opportunities and is available for speaking and consulting engagements.